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Will the Price War Move to Prepaid?

If you’ve been following phone carrier¬†news at all, you probably are aware of the pricing battle going on in the postpaid market between Sprint and their obnoxious pink rival, T-Mobile. It seems like almost every week, someone is changing some price or adding value to a plan with more data, more lines, more minutes, more everything, all for the same low price! And, while entertaining to watch, it hasn’t really changed much in the prepaid industry. For now.

Last week, Cricket chirped in and offered $100 credit to customers porting from T-Mobile or MetroPCS. And, while T-Mobile has been advertising¬†their 4 lines for $100 deal, Cricket (and various other wireless sites) have noted that Cricket offers a slightly better deal–5 lines for $100 through a scaling discount program. The more lines you have, the more you can save and if you purchase the cheapest plans, your fifth line could potentially be free. While T-Mobile has more data (on a patchier network), you just can’t beat free.

Surprisingly, while T-Mobile has had no problem fluffing their feathers and prancing around, proudly proclaiming that they’re the best postpaid with more snark than Ironman Tony Stark, they haven’t responded to Cricket’s obvious challenge. Maybe it’s because T-Mobile CEO John Legere knows his network is worse than AT&T powered Cricket. Or maybe they’re planning a counterattack. Either way, the price war has officially slid over to the prepaid market. We’ll see if it stays there or not.