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All sorts of text messaging records so far in 2008

It’s no wonder I’ve heard more than one marketer say that they covet SMS campaigns. Many disagree with them, I know, but it’s hard to deny how ubiquitous text messaging has become. In the first half of 2008, we set a few texting records, according to VeriSign Inc. (via RCR Wireless). The company delivered 95.4 billion text messages during the period, and broke records for single-day text messaging — 648 million — and the one-hour record of 42 million.

Colin Gibbs of RCR makes sure to remind us that we could be seeing a peak in SMS in the near future, as instant messaging via data plans seems to be the future of mobile messaging.