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Sprint aids its MVNOs with Custom Branded Device Program

Sprint certainly threw a bone to its MVNO partners earlier this month when it opened its bring your down device program to all of them. Instead of burdening them with procuring phones to offer customers, Sprint now allows carriers to activate Sprint-branded phones. Today Sprint made that an even more attractive proposition. The Custom Branded Device Program will allow MVNOs to procure devices, specifically Android devices, from Sprint. They will have no branding, leaving the MVNO with an opportunity, and will be compatible with many Sprint mobile programs. For now they’ll have access to the LG Optimus G, the LG Mach, and the Sprint Flash, but success could open this up to more handsets. Some Sprint MVNOs include kajeet, Total Call Mobile, and Ready Mobile.

Via Phone Scoop.