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Mariposa Rumored to Launch MVNO

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Business News Americas has reported that Mariposa Holdings, Inc. has announced plans to launch a MVNO targeting the United State Hispanic market, although neither an expected date nor name of the proposed company was announced.

According to the article, the new MVNO will be set up to compete with other companies like América Móvil’s Tracfone, Univision and Virgin Mobile, all of which have a lot of hispanics in their customer base. Mariposa CEO David Fondots told BNamericas that he believed that they could overtake the competition.

“We will go with one offer — a his and hers phone — and simple plans,” he said.

The company also intends to open its own branded stores in major US cities and will sell not only phones and service within the store, but also offer prepaid cards so that consumers can use cash and can top up whenever they want.

Of course, no firm dates have been announced by Mariposa, so the launch could be anywhere from the next few months to a couple of years from now. I’ll keep an eye on things as they develop and let you know if anything happens!