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Simple Mobile limits unlimited data plan

If one things gets my goat, it’s the repurposing of the English language. Sure, there’s room for new words, but we should be exacting when choosing them. After all, we have plenty of words that already mean and describe things. Why add something redundant? For example, I can’t stand it that using the word “literally” to mean “figuratively,” is actually gaining steam, despite the presence of a word with the same definition. It makes no sense. It appears that unlimited has become another one of these words. We’ve heard plenty of stories this year about customers having their accounts terminated because they exceeded a data cap, despite having plans that advertise unlimited data. The latest is Simple Mobile, and the details look worse than the others.

Reports popped up on Howard Forums, and and The Consumerist ran with them. Simple Mobile’s plan, which includes unlimited talk, text, and data for $60 per month, has no indication of any kind of data limit. Yet users report receiving text messages when they near the 1GB mark. Once they hit that mark they either have their accounts terminated or have to buy an additional 100MB of data for $10.

This hardly seems fair. Even when the big companies were limited data access while advertising unlimited, their phantom cap was at 5GB. This cap is far lower, and probably for good reason. Simple Mobile works on the T-Mobile network and therefore has to pay T-Mo for network activity. If they allow their customers truly unlimited data as part of a $60 monthly plan they might not be able to make it work. Still, that’s no excuse for advertising unlimited and then imposing a relatively low cap. One gigabyte is in no way unlimited and never should be advertised as such.

We covered Simple Mobile when it first launched and when it improved its plans (twice, even). The first post contains multiple comments, most of them miffed at the service they’ve received. We’ve grown used to this and often disregard overly negative comments. After all, people are more apt to vent if they’ve had a poor experience. After this incident, though, I’m doubting the claims less and less. has a request for comment out to Simple Mobile. I’m not sure if they’ll respond — smaller carriers often stay silent when faced with the hard questions — but I’d be interested to see how they can possibly justify advertising unlimited when they really mean 1GB. Because that seems like a pretty clear cap to me.