By now, most people are familiar with ringback tones. You know, the songs that play while you’re waiting for your buddy to pick up the phone. The biggest complaint about these is that they get old. Really fast. I had a friend who had “Girls Just Want To Have Fun” as her ringback tone for the better part of two years. That got a little annoying. With Virgin Mobile, you won’t run into this issue. They’ve just teamed with LiveWire Mobile to create ringback playlists. Now you can treat your friends to a rotating set of songs, rather than the same on over and over again.

Ringback playlists will feature 10 different genre channels, including hip-hop, pop, rock, alternative, television and movie classics, country, and more. The plan is to add more of these channels, presumably creating a large number of playlists. These ringback playlists can be further set to play on a certain day, time of day, or for a particular caller.

Wes Radez, director of mobile content, Virgin Mobile USA, said, “Adding this innovative feature is a natural extension of our very popular ringback service and gives our customers a way to automatically keep their playlists fresh and share their favorite artists and music with friends and family.”

The service, of course, is not free. It’s $3.49 per month, though that’s not the only charge you’ll incur. There’s an additional $1.49 fee for the ringback subscription. So all in all you’re looking at $5 per month for the privilege of allowing other people to hear music when they call you. If that’s your bag, then Virgin’s got the best solution out there.

Posted By : Joe
Posted at : August 18th, 2008 - 10:00 am
Filed under : Virgin Mobile