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Wal-Mart to start promoting Straight Talk

Since last fall Straight Talk has been available at Wal-Mart stores nationwide. The partnership makes perfect sense. I remember back in the early 2000s when Tracfone, which is owned by the same company as Straight Talk, was pumped up big time at Wal-Mart. There were phone displays and refill cards everywhere, from the electronics department to the front checkouts. While the two have partnered for a while, it appears that Wal-Mart will get serious about promotion. RCR Wireless reports that the retail conglomerate will run a TV spot featuring the Straight Talk brand. Putting Straight Talk next to Wal-Mart will only increase the awareness of the brand. It sounds like we could see another big influx of customers to the flat-rate, unlimited service.