Tracfone scores big with 753,000 new subscribers in Q4

Need a solid indicator that prepaid is starting to take a hold of the cellular market? Consider that a carrier that doesn’t even own any cellular towers is the fifth largest carrier in the country — and it is closer to No. 4 than No. 4 is to No. 3. In the fourth quarter Tracfone added 753,000 subscribers, bringing its total to 22.4 million. That covers it us brands: Tracfone, Net10, and Straight Talk. The year 2013 was big for Tracfone in general, with a 13.3 percent increase in subscribers. Much of that goes to the Straight Talk brand, which has captured much of the mid-market with its smartphones paired with affordable monthly plans. People complain plenty about Tracfone customer service, across their brands, but it doesn’t seem to be enough to keep people away.

Via FierceWireless.

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2 Responses

1. Mike Says
   

   It’s hard to believe people opt for ST when the Verizon 50 gives you the same thing with exemplary CS.

   
   Posted on February 17th, 2013 at 11:30 pm
2. Kevin Says
   

   It’s not hard to see why Tracfone (and its subsidaries) are adding many-many customers in the past year. Pre-paid cells are no longer the ugly step child of the industry. Quality and caliber of offered phones has come along way, you can even get a name brand model or in some cases bring your own. The offered features are outstanding. And the cost (or lack there of) often can’t be beat. Tracfone in particular with their Double and Triple minute options particularlly swayed me. Comparing to other providers, whatever they could offer Tracfone with their minute options either Doubled or Triple their number of minutes for free!

   
   Posted on February 18th, 2013 at 7:28 am

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