media logos

Tracfone scores big with 753,000 new subscribers in Q4

Need a solid indicator that prepaid is starting to take a hold of the cellular market? Consider that a carrier that doesn’t even own any cellular towers is the fifth largest carrier in the country — and it is closer to No. 4 than No. 4 is to No. 3. In the fourth quarter Tracfone added 753,000 subscribers, bringing its total to 22.4 million. That covers it us brands: Tracfone, Net10, and Straight Talk. The year 2013 was big for Tracfone in general, with a 13.3 percent increase in subscribers. Much of that goes to the Straight Talk brand, which has captured much of the mid-market with its smartphones paired with affordable monthly plans. People complain plenty about Tracfone customer service, across their brands, but it doesn’t seem to be enough to keep people away.

Via FierceWireless.