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T-Mobile adding prepaid customers at a slower rate
posted by Joe on August 8th, 2008 - 10:00 am | T-Mobile
T-Mobile prepaid remains one of the more popular services out there. Yet they’re not adding customers as quickly as some of their competitors. While we saw MetroPCS add 183,000 subscribers and Leap add 171,000, T-Mobile, the nation’s No. 4 wireless carrier, added just 143,000 prepaid subscribers in the second quarter of 2008. This includes their To Go prepaid, plus FlexPay.
After adding 248,000 subscribers in the first quarter of 2008, and adding 170,00 customers in the second quarter of 2007, this has to come as a disappointment.
What’s crazier is that traditional prepaid lost 160,000 subscribers in the quarter. This wasn’t all for naught, though. It turns out that many simply switched to FlexPay. We saw this in the past with Boost Unlimited taking customers away from Boost’s traditional prepaid service.
Of T-Mobile’s 31.5 million customers, about 17 percent are on prepaid.

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