New T-Mobile prepaid service set to launch

It appears as though T-Mobile is going to take a page out of Sprint’s book — kind of. Instead of offering its own branded prepaid wireless services, Sprint first bought Boost Mobile and then purchased Virgin Mobile. Sprint uses those brands, in addition to its slew of MVNOs, to represent its prepaid trade. T-Mobile has a few MVNOs, and it does offer its own prepaid services. But according to a recent report, they’ll begin offering prepaid services under a different brand, even though they themselves own that brand. Welcome to Go Smart Mobile.

The report comes from TmoNews.com, a usually reliable source of advanced T-Mobile information. They have marketing material, which you see above, which lays out the offerings for Go Smart Mobile. As you can see it will be $30 for unlimited talk and text, $35 to add web, and $45 to add 3G data. International texting is available for $5 per month, and international landline calling (along with texting) is $10 extra. Those deals are certainly competitive within the current market, and in many ways undercut rivals such as Straight Talk.

To be clear, Go Smart Mobile, which hasn’t officially launched yet, is owned by Deutsche Telekom, the principal owners of T-Mobile. That makes an interesting scenario, considering the pending merger with MetroPCS. Could MetroPCS and Go Smart Mobile be T-Mobile’s Boost and Virgin? Or is there something much larger in the works?

We’ll know a bit more when Go Smart Mobile launches. TmoNews suggests that the launch could happen this week, so stay tuned.

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3 Responses

1. Nick Says
   

   They have a website up. https://www.gosmartmobile.com and one device the ALCATEL OT 838 (Feature not Smartphone) and a Sim Card Kit available. Looks to be really taking on Net10Sim and StraightTalkSim then Boost and Virgin.

   
   Posted on December 6th, 2012 at 3:07 pm
2. clocks Says
   

   SO how slow is the data on the $35 plan? After 4g and 3g, I can’t imagine was slower than 3g is like.

   
   Posted on December 6th, 2012 at 8:03 pm
3. Ike Denvers Says
   

   Simple Mobile throttles to 120k for 2G. Tmobile prepaid is half that at 60k. Ultra mobile’s unlimited 2G plan is 128k. My real question is what is the $45 plan’s 3G speeds? Low like Simples in the 200-300 k range or truly high speed like at least near 1000k or better? 5GB of that isn’t too bad…

   
   Posted on December 8th, 2012 at 6:52 am

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