Wal-Mart increasing its cellular presence

If you run a search for “wal-mart prepaid phone” you’ll probably come across this article one we wrote years ago. Yes, Wal-Mart has been in the cell phone business for quite a while. Previously, they mainly sold packaged phones with add-on minutes. Now it appears they’re making a greater effort to make mobile phones a big part of their electronics department. True to the retail chain’s low-cost nature, Wal-Mart has chosen compatible partners, Straight Talk, a subsidiary of Tracfone that runs on the Verizon network, and Common Cents, a low-cost pay-as-you-go provider owned by Sprint. As Tom Cadorette of Motley Fool explains, this is all part of Wal-Mart’s big picture. It’s a short read outlining how Wal-Mart is expanding its cell phone business. Prepaid, it appears, is at least the beginning.

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