Quick hits: Cricket, Zer01, O2

Just a few notes before we head into the July Fourth weekend:

Zer01 is officially open for business. We talked about Zer01 last week in anticipation of their launch. There’s a huge marketing blitz, including the misconception that they’re somehow going to provide “5G” speeds over AT&T’s data network. If anyone plans to sign up for this plan, please hit me — editor at prepaidreviews — and let me know how it goes.

Cricket has launched a Spanish language website, appropriately titled MiCricket.com. Hats off to them, as this is more of a current customer move than one to pull in additional ones. While Hispanic customers account for on average 11 percent of a wireless carrier’s subscribers, Cricket is at about 33 percent. Kudos to them for serving their current customers. So many carriers ignore them and focus on obtaining new ones.

Finally, O2 Wireless has announced a partnership with Airport Wireless. O2′s SIM cards will be available to anyone with a GSM handset. This is most attractive for people visiting the U.S., since they can continue using their existing phones.

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