Page Plus announces unlimited plan for $39.95
We heard the rumblings of a new Page Plus plan about a month ago, and now it’s finally official. The company announced its Unlimited Talk n Text plan today, offering unlimited voice minutes, unlimited text messaging, and 20 megabytes of data for $39.95 per month. Who said there’s not going to be a price war? The offering from Page Plus comes in $5 cheaper than Straight Talk, which is $5 cheaper than Boost Unlimited.
Of course, the downgrades in price also have some downgrades in service. Straight Talk, for instance, caps Web usage at 30MB, while Boost allows for unlimited browsing. Page Plus brings down that cap to 20MB, though to say that the extra 10MB is worth $5 is a bit of a stretch. Straight Talk does allow unlimited directory assistance, which is a plus for them.
It seems like $40 is the new target price for unlimited services. Boost made it $50, but with Straight Talk lowering the bar to $45, and then MetroPCS and Cricket wireless improving their $40 offers, that might be the new competition point. Page Plus and Boost do have one major advantage over Leap and Metro: a nationwide network. That’s one thing that could push Page Plus over the top.
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Who says there isn’t a price war? There’s been one raging since January when Boost fired the first salvo with their $50 unlimited everything plan. VM being bought out by Sprint is the next salvo.
Sprint mvno Platinum Tel just beefed up their $50 unlimited offering from just plain talk to unlimited talk/text/100 megs web. To get this on VM at current rates, you would need to spend $80. Don’t think that VM is just going to sit around with Sprint in its corner and other Sprint Mvnos getting aggressive. I see VM’s unlimited plan offering talk/text and a lot of web. Maybe even unlimited within the month.
How can they not? I also see possibly per minute rates /non plan rates getting reduced and the other plans under $50 getting revamped to fall in line with the new flagship plan.
Boost says they are going to stay out of the fracas they started, but I think as soon as they have one quarter like what Metro and Cricket went through, they’ll be changing their tune real fast.
Posted on August 8th, 2009 at 1:20 am