LetsTalk.com helps you find the right phone!
 

Net10 “the clear leader in all areas of customer satisfaction”?

Hi there! If you're new to the site, you may want to subscribe to the the feed.

Every once in a while, you see something that looks like a press release, but really is some propaganda from the company itself or its PR firm. When I first saw a release titled Net 10 Phones Tip The Scales At Online Review Portals, I thought we’d be treated to some solid numbers. Instead, we got some generalizations, including that, as the title indicates, Net10 is “the clear leader in all areas of customer satisfaction.” I’m sorry, but that is not something I can agree with, given the volume of our Net10 customer reviews.


Our research indicates that a majority of consumer review sites show Net 10 prepaid as the clear leader in all areas of customer satisfaction, from pricing and equipment value to network reliability and tech support.

Apparently, Prepaid Reviews, the most comprehensive site for prepaid wireless information, is not included in this majority. Or else, because they didn’t say the words “customer service” in that sentence, it is not included in the qualification. Conversely, Net10, along with its parent company Tracfone, continually see the worst marks in customer service from our readers.

This isn’t to say that Net10 has poor service. I actually recommend them to many people, given their simple rate structure, which is relatively on par with the rest of the industry. However, to call their service the “clear leader” is a bit disingenuous (though satisfying its intention of promotion).




3 Responses

  1. I don’t know if they’re the clear leader, but I’ve never had any issues with their customer service. I’ve always received timely and courteous service since I first got my phone.

    Posted on July 21st, 2008 at 3:45 pm

  2. Seems somewhat strange. I would doubt if they’re a clear leader in customer service; sounds like “news” propaganda. Strange….

    PrepaidWirelessGuy
    http://www.prepaid-wireless-guide.com

    Posted on July 22nd, 2008 at 3:07 pm

  3. Almost all news is based on idealism. And whether or not people like it, online press releases will continue to be used as a valid means of public relations and quality link generation by Internet companies.

    RE: numbers, the release says:

    “At sites like Amazon and Planet Feedback Net 10 phone and airtime packages routinely receive total user feedback that is 71% positive. Compare this to the top three postpaid wireless providers who have a combined average of 64% negative consumer feedback!”

    Assuming this is the result of actual research, the theme of the release seems fair.

    Posted on July 26th, 2008 at 1:11 pm

Leave a Reply