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Simple Mobile limits unlimited data plan

If one things gets my goat, it’s the repurposing of the English language. Sure, there’s room for new words, but we should be exacting when choosing them. After all, we have plenty of words that already mean and describe things. Why add something redundant? For example, I can’t stand it that using the word “literally” to mean “figuratively,” is actually gaining steam, despite the presence of a word with the same definition. It makes no sense. It appears that unlimited has become another one of these words. We’ve heard plenty of stories this year about customers having their accounts terminated because they exceeded a data cap, despite having plans that advertise unlimited data. The latest is Simple Mobile, and the details look worse than the others.

Reports popped up on Howard Forums, and and The Consumerist ran with them. Simple Mobile’s plan, which includes unlimited talk, text, and data for $60 per month, has no indication of any kind of data limit. Yet users report receiving text messages when they near the 1GB mark. Once they hit that mark they either have their accounts terminated or have to buy an additional 100MB of data for $10.

This hardly seems fair. Even when the big companies were limited data access while advertising unlimited, their phantom cap was at 5GB. This cap is far lower, and probably for good reason. Simple Mobile works on the T-Mobile network and therefore has to pay T-Mo for network activity. If they allow their customers truly unlimited data as part of a $60 monthly plan they might not be able to make it work. Still, that’s no excuse for advertising unlimited and then imposing a relatively low cap. One gigabyte is in no way unlimited and never should be advertised as such.

We covered Simple Mobile when it first launched and when it improved its plans (twice, even). The first post contains multiple comments, most of them miffed at the service they’ve received. We’ve grown used to this and often disregard overly negative comments. After all, people are more apt to vent if they’ve had a poor experience. After this incident, though, I’m doubting the claims less and less. has a request for comment out to Simple Mobile. I’m not sure if they’ll respond — smaller carriers often stay silent when faced with the hard questions — but I’d be interested to see how they can possibly justify advertising unlimited when they really mean 1GB. Because that seems like a pretty clear cap to me.

38 Responses

  1. mike freeman Says

    One gig for an “unlimited” plan cap is a JOKE. Even Att isn’t calling their twice as big 2gig plan “unlimited” . They call it a 2 gig plan.

    98% of users get by on less then 2 gigs. And 6% use half of all data consumed on phones. But one gig is nowhere near the 5 gig industry wide cap that other “unlimited” plans from carriers besides Simple Mobile.

    Posted on July 28th, 2010 at 1:41 am
  2. Shat Bricks Says

    Simple Mobile is simply full of shit. Unlimited is not 1gb. And not having the true cap posted anywhere on the site or having the fine print say the cap is 1gb is FALSE ADVERTISEMENT. Anyone know any lawyers who will take the case for free. It’s clear false advertisement. Somebody at Simple Mobile needs to take Business at a college.

    Posted on July 28th, 2010 at 6:08 pm
  3. Janice Carter Says

    I am a victim of Simple Mobile’s “unlimited plan”. I had my service activated on July 1st. Within one week I started getting texts about my data going down, so I called Simple Mobile. Yea, they told me about the 1G limit, but I kept telling them it’s supposed to be “unlimited”. I got frustrated and told them I’m switching back to T-Mobile after my plan is used up for the month.

    Haha, 2 weeks later (2 days ago actually) my data is activated. I guess Simple Mobile heard about all the complaints about their ridiculoous data plan. If someone is still with Simple Mobile, have you gotten you’re data turned back on? I have.

    Also, can someone search the new data limit that Simple Mobile has on their “unlimited” data plan (if they have a new limit).

    Posted on July 29th, 2010 at 11:10 am
  4. sami aldajani Says

    Unlimited = 1 gb in simple mobile book???? That is a joke. I’m dealer and will not prompt Simple to any customer until they fix their act.

    Posted on July 29th, 2010 at 2:45 pm
  5. mike freeman Says

    If you’re a dealer, either be straight up with your customers (ALL “unlimited” data plans have some kind of cap, usually much higher though like five gigs) or steer them toward a limited data plan that clearly states the cap or market it as a capped plan.

    Simple simply screwed up this one. Royal.

    Posted on July 30th, 2010 at 1:34 am
  6. Joe Says

    in addition to limitation on data… you cannot do conference calling on simple mobile. you cannot use cell line as dial-up modem. t-mobile did not have those limitations.

    Posted on October 1st, 2010 at 2:50 pm
  7. Donnie Big Says

    That does it, I’m not gonna give up my Current Sprint plan for this, Thanks for the Heads up People.

    Posted on December 24th, 2010 at 9:47 pm
  8. woe Says

    This is wild, I am a dealer and had no idea that this was going on. I have set up around 45 accounts on simple mobile and most people do not use as much as one gig. but there is a small 10% of users who do, and they came back. If anyone knows when or if simple mobile is going to fix the problem please post the eta here. And again sorry to the customers that had problems.

    Posted on January 7th, 2011 at 11:14 pm
  9. Wayne Says

    I just had my data turned off without warning. I got a new mytouch 4g on it. Works great!! I played with if for a week, or less. Now, I’m off without warning. I usually use 300-600mg a month(email-3 accounts/surf/skype/youtube/weather/translators/txt/etc). I had an iPhone. Now, T-Mobile is doing internet TV for $10 month. I’m not sure, but the software is on my T-Mobile cell. I have not used it yet. Think of that bandwidth hog! I expect that with the new toy. I could have popped 1 gig! I downloaded one short file at 8mg! That’s killer fast on 4g!!!! NO WHERE was I informed, even after searching, about a data limit. I knew others had a 5gig limit. I would never expect to hit this! One gig may very well be a generally accepted limit for non smart phones. Maybe even for a smart phone… BUT TELL SOMEONE!!!!!! Let us have information so we both AGREE on the term. To me, we did agree on UNLIMITED! I heard that the minutes maybe limited as well! I heard a rumor as to 5000 minutes a month? No facts here! These are huge amounts on a cell phone! I’m happy to do the deal with the facts KNOWN! Now, slap my wrist and turn me on! :)

    What really kills me is that I was out of country for all of last period. I had 0 data and 0 calls! The sim was in my wallet! My cell had a sim from another country in it! Don’t I get some average here! How “fair usage” is that? I’m on an recurring credit card pay(like a contract)…..Been with them about a year..Great Service and Value! Hard as heck to talk to them!

    Posted on January 24th, 2011 at 10:58 pm
  10. Joy Says

    After paying for data service simple mobile informs me that they cannot provide data service for my blackberry, refused to give me a refund or find an ample solution except to tell me it was at my own risk after the fact.
    Simple mobile promises but never delivers do not get simple mobile plan. I REPEAT DO NOT GET SIMPLE MOBILE PLAN!!!.

    Posted on February 2nd, 2011 at 11:08 am
  11. Luckman Says

    60 bucks is too expensive for a prepaid unlimited plan. I was using ATT and switched to Straight Talk and I couldnt be happier with the service they provide. I’ve been reading a lot of bad reviews about Simple Mobile and it seems like they have really bad customer service. My Straight Talk unlimited plan is only 45 bucks a months and the phone I got is also pretty sick. Check out the Samsung r810C thats the one I got. I’d definitely recommend anyone to switch to Straight Talk if they are unsatisfied with Simple Mobile.

    Posted on February 14th, 2011 at 7:11 pm
  12. nelson Says

    Imposible to contact any rep from customer service

    Posted on March 30th, 2011 at 12:21 pm
  13. ANGEI Says

    who has Simple mobile?? uhh it sucks they deactivate my phone today.The plans for this month suppose to be over 4/14/11 I call the company’s customer’s service number n they had me on hold for 2 hours, omg!!! they had me on hold for so long to tell me that they couldn’t help me.That corporate deactivate my phone n had to call corporate but they will just transfer me n transfer me, uugh!! Don’t get simple mobile it’s not a good service, besides i always struggle getting my pictures downloaded .I’m changing to another company:( i got Robb by simple mobile n have a fucked up service.

    Posted on April 1st, 2011 at 12:09 am
  14. yle Says

    I am dealer, I have several customer have this kind problem. When we call, Simple Mobile said “there is no cap, is because customer misused the service and against their term condition.” We don’t know what’s call misused, all they do is watch youtube or face book or send mms. SM customer service said they don’t have any information, the corp will contact to you. No one from SM will call you, if you call again, they just repeat it as above.

    Posted on April 3rd, 2011 at 11:09 am
  15. Serena Says

    14. Lost or Stolen Equipment. To avoid unauthorized use of your Simple Mobile Service, if your Device is lost or stolen you may notify us by visiting our website or by calling Simple Mobile at (877) 878-7908. Upon receiving notice that your Device is lost or stolen, Simple Mobile will temporarily deactivate your Service. To re-activate your Service you must notify us that you have purchased a new Simple Mobile SIM card and wish to resume your Simple Mobile Service. The suspension period will not alter the expiration date of the Service for which you have paid prior to your Device being lost or stolen (the “Expiration Date”). The time period for which you have paid will continue to run and your Service will expire on the Expiration Date. If your Service has expired prior to you notifying Simple Mobile that you have purchased a new SIM card and wish to re-activate then you will be required to pay for the full 30 day cost of the Service plan you select at time of re-activation.

    *Clearly Stated that they WILL suspend service until you purchase a new SIM which is $23.00 at dealer and cheaper online.. when i called suspend my service since my phone was stolen the Customer Service was terrible.. they told me i COULD not do so.. I can only Deactivate & I will not be able to get my money back,nor my number, nor use the sim card, nor my REUP card..I informed him of the information, but he insisted on telling me otherwise.. ugh SimpleMobile simply suck

    Posted on April 15th, 2011 at 5:26 pm
  16. makive Says

    damn !!! thanks ppl for the heads up…

    Posted on April 23rd, 2011 at 5:49 pm
  17. Clockwork Says

    You people complain so much. Jesus, when you go with a company how about you READ THE TERMS AND CONDITIONS? You keep talking “it’s unlimited it’s unlimited” every company has a soft cap for data. Why the fuck would you buy a 400 dollar phone and then bring it to a prepaid company and expect everything to work? IT’S CHEAPER FOR A REASON! You get what you pay for. Deal with it and stop thinking you’re life should never be troubled in any way. Shit happens deal with it

    Posted on May 13th, 2011 at 3:40 pm
  18. Sean Campbell Says

    Simple mobile is Full of Shit. Im definatly switching I have a MyTouch 4g and without warning they suspended my internet. They claimed they sent a Txt warning 2wice funny how I never recieved them. I might actually get a Lawyer about The Unlimited Claim. Its False advertizement!!!!!! F@&k Simple Mobile!!!!!!!!! They can Simply kiss my Arse!!!!

    Posted on May 15th, 2011 at 7:58 am
  19. ike denvers Says

    Simple Mobile does have a cap. It has been proven time and again. It can range from half a gig to a gig in most cases. It appears that the cap may be rising but it still does exist. They just won’t admit it. If you want unlimited data, even with a throttle on gsm, Tmobile prepaid will be offering it on May 22.

    Posted on May 17th, 2011 at 1:27 am
  20. Ohio AG Says


    With all due respect, there is more to the auspice of mitigating false or misleading advertising of services, when dealing with the general public than just the terms and conditions.

    If indeed the company did indeed sell to the customers of my state an unlimited plan, and there is no actual unlimited plan, I will be pursuing this matter personally. Your suggestion to “deal with it” is an unnecessary reply to the customers. And at least the citizens of The State of Ohio will not need to.

    We’re investigating this matter.

    Posted on May 24th, 2011 at 2:46 am
  21. tiff Says

    SM sent me a txt saying tht i violated terms and condition and that my phone would be suspending. The killing part is i only had the $40 plan which is unlimited talk and txt. I was also told the same thing you all said above, they could not give me any info due to privacy the reps cant see the info. I am extremely upset about simple mobile. I will never go back

    Posted on June 3rd, 2011 at 5:25 pm
  22. PO475 Says

    I would caution to be honest or impartial. If have not had any issues wit simple mobile, possibilities are, you are next. Imagine you receive a text that your # just got changed…you call SM to inquire on why, they don’t know who did it, oops they think it was a dealer, but not sure. In addition, the credit you used to pay SM, start having unexplained charges. Security, customer service…ZERO. Price good. So if you want to trade security for 10 bucks, feel free to save thousands to fix your credit later. Simple mobile is a security disaster.

    Posted on June 27th, 2011 at 9:35 pm
  23. Seletha Says

    This company still slows down and threaten to turn off your internet for usage on apps that work in the background that’s not fair I cant tell which programs are running in the background then there’s always problems paying the bill why cant we just call to pay it or use the website this company still needs to improve

    Posted on July 2nd, 2011 at 8:35 am
  24. Cecilia Says

    I was also a victim of this “violation of terms and conditions” with simplemobile. After being on hold, for what seems like an eternity, I was finally connected with a supervisor. I found her to be extremely unprofessional and really didn’t rectify my dilemma. She then transfers m to another supervisor whom was a bit better. He said my data service will be suspended due to section 15 under the terms and conditions. He explained to me that I was probably had internet sites open 24/7. Which shouldn’t make a difference because my data service should be unlimited, at least that is what Im paying for. He said due to that I’m slowing down the network. I guess, I got what I paid for. It was a little too good to be true. I will wait until my billing cycle has ended at which point I will file a complaint and look for another company!

    Posted on July 7th, 2011 at 9:35 pm
  25. brent Says

    If you login to Simple Mobile then My Account: put in your phone number and your password (Is the last 8 of your sim card). There you can see your USAGE. How much Data, SMS, and voice.

    Posted on September 12th, 2011 at 4:47 pm
  26. ronn Says

    DON’T BUY INTO SIMPLE MOBILE’S BS! I’ve been a simple mobile customer for over a year and left them because of their poor service! Not only does the customer service lack, but the actual phone service does too! There’s TOO MANY areas where the phone does not work. When you call customer service, you get put on hold for long periods of time, both to get someone on the line and to fix an issue. Few weeks ago I went back to Simple Mobile for their $60 unlimited everything plan and as of yesterday I have NO internet (I’ve used 2.2gb and have 10 days left in my plan).
    I tried calling several times today and am getting a busy tone/hang up. DO NOT WASTE YOUR TIME WITH SIMPLE MOBILE THEY ARE THE BIGGEST RIP OFF!

    Posted on November 5th, 2011 at 1:21 pm
  27. PeterB Says

    I have had Simple Mobile for close to a year and have had no problems whatsoever. While I agree that “unlimited” should be unlimited and not capped it works for me. I check my email, on occasion look up something online. If you stay away from the video sites (youtube etc.) you won’t even get close to the 1GB cap. Also, it is really not necessary to check your email every minute people. TMobile charged me close to $90 for what I am getting now for $40 with free international SMS. I am staying.

    Posted on November 10th, 2011 at 11:09 am
  28. cleopatra scones Says

    I would not buy a $400 phone and take it to a prepaid service. I might pay more for my service with Verizon, but my unlimited data (grandfathered in) has never been slowed down or capped. And I’d rather pay $50 for 5G, than try to be cheap and get cut off. Peace of mind is worth the extra bucks.

    Posted on December 6th, 2011 at 2:30 pm
  29. Karim t Says

    I had the same problem with the data. Simple mobile suspended my data and won’t turn it back til next billing cycle. I have been itch them for two years now. I use thethering for my I pad and they shut me now. For two years I believed the data was unlimited. $60 a month. Who snak it the “UN” in limited. It is ridiculous how greedy are all companies are getting. The law need to get harder on false advertising and scamming the consumer.

    Posted on December 25th, 2011 at 12:47 pm
  30. Kat Says

    I don’t have a Simple Mobile phone yet, but I’ve been looking into getting one… I keep seeing the same reviews about talk/data caps… and even though it says unlimited, every company has a soft cap on the usage under a “fair use policy.” Simple Mobile’s is here ( in the last paragraph of the page. Maybe you should’ve read the reviews and researched it before you shelled out the cash for it, too.

    Posted on February 5th, 2012 at 12:22 am
  31. Big Z Says

    Never go with a Company that borrows from another. You are better off You know the quality of the product.

    Posted on February 5th, 2012 at 4:20 am
  32. Vlad Says

    Data will switch from 4G (4mbps) to 1G (0.013 mbps) after you reach 2GB’s of web usage! This is stated in T-Mobile’s webside, which is same a SimpleMobile!
    Not sure about the limits on Minutes or TXT’s. I believe the cap is 4000 TXT’s and 4000 Min to be terminated!!!

    Posted on February 13th, 2012 at 11:01 am
  33. Joshua Peck Says

    I am petitioning Simple Mobile to stop advertising an unlimited plan when it isn’t unlimited:

    Posted on April 16th, 2012 at 5:05 pm
  34. Pat Cameron Says

    I am filing a complaint with Texas Attorney General’s office too… twice they have cut me off without warning.

    Posted on April 24th, 2012 at 10:02 pm
  35. theo wolfe Says

    as a simple mobile dealer you wouldnt believe how many7 times customers come in for this very same problem, personally i have an iphone on simple mobile which as we all know is 2g only and my current average monthly use is just shy of 10 gigs a month as i am a mobile dealer and am almost never around wifi. and ive never seen this cap on 2g but i have had customers activate and bring the devices back after only 2 hours saying their internet went out from watching videos. when you think about it a data cap is useless, i mean hell 5 minutes of hq youtube is over 100mb thats 10 videos to the cap hell i can do that in an hour. the companies really need to start watching the bandwidth in more detail so as to cap what shouldnt be happening while allowing other services unlimited access

    Posted on May 16th, 2012 at 8:14 pm
  36. Tom Says

    they turned off my internet after 1 gb not unlimited they suck

    Posted on January 23rd, 2013 at 9:58 pm
  37. jee jee Says

    Signed up with Simple Mobile (01/13) after ending a horrific long-term contract with a major carrier. Have $50 plan:unlimited talk, text and internet. In less than
    5 days, my internet service was suspended, customer service’s outsourced:managers, supervisors & reps are unable to help except a repeated canned response about terms & conditions.

    Best Recourse:On-Line Complaint at Click ‘consumer complaint’ click ‘consumer complaint against a business.’ Or write Kamala D. Harris, Attorney General; Attn.: Lupe Zinzun; State of California; Office of the Attorney General; Department of Justice P.O.Box 944255, Sacramento, CA 94244-2550. There is collective power in YOUR pen when we get our message to the right source!

    Posted on February 1st, 2013 at 4:13 pm
  38. Q Says

    Simple Mobile is a scam.
    i only purchased it because of the unlimted internet as i dont talk on the phone nor do i text much. after 2 weeks they cut off my internet service and i want my money back. because now i have 2 weeks left in my service and i cant even use my phone im so pissed man!

    Posted on February 7th, 2013 at 11:59 am

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