MVNO Consumer Cellular signs content deal posted by Joe on July 8th, 2008 - 10:00 am | MVNO
Just because we don’t cover a certain MVNO on Prepaid Reviews doesn’t mean it doesn’t exist. Consumer Cellular, an MVNO of the AT&T network, has upped their multimedia offering. Previously, they were like many basic MVNOs, only offering basic services like calling and texting. However, they have struck a deal with ClearSky Mobile Media to provide their subscribers with premium content. This includes ringtones, games, wallpapers, and video clips.
These basic services are becoming a necessity for the remaining MVNOs. They need to pick up business, and it’s tough to do so with only voice and texting. While those services are the most important, adding a multimedia suite, even a basic one, can attract customers who otherwise wouldn’t be interested.
“Consumer Cellular has been eager to implement comprehensive mobile data services in an effort to provide our customers with the best possible mobile experience,” said John Marick, Consumer Cellular CEO. “However, as an MVNO, we must consider the technical complexity required to achieve full integration between our underlying carrier, our content services partner (ClearSky), and ourselves. For this reason, it was imperative for Consumer Cellular to select a service provider that not only had a compelling content catalog, but also the experience and technical expertise required to effectively integrate their products and services with a top tier, national carrier.”
Do any Consumer Cellular customers out there have a comment on this? Their service is available in a large number of areas nationwide, so should we add a review for them? Let us know.