Mobile guru Besen to present at MVNO conference

Out in San Francisco on January 28th, Besen Group founder Alex Besen will be a presenter at the MVNO Summit. This is a conference scheduled to address the current MVNO landscape and how current MVNOs can reverse current trends and thrive in today’s uber-competitive wireless world. The focus will be on evaluating what is working in the MVNO industry, as well as on taking advantage of undervalued market opportunities. Other key points include:

– Evaluate different business models and develop go-to- market strategy;

- Be able to divide the addressable market into micro- segments and offer retention, loyalty and acquisition programs;

- Understand the HNO’s evaluation criteria for MVNOs and define wholesale pricing schemes;

- Determine the structural relationships with HNO, MVNO, MVNE;

- Identify opportunities and key success factors for next generation MVNOs in a converging environment.

As for Besen, he’s been in the industry for 12 years, and he’s worked with vendors and operators in North America and Europe. He’s sought after for this conference because of his versatility. His experience includes work in business development, marketing, project management, and finance. In addition, he’s spoken at many MVNO panels in the past, dating back to 2005.

Sounds like an interesting conference overall. Hopefully, they’ll be able to figure out how to avoid falling into oblivion, a la ESPN, Amp’d, Disney, and XE.

[Centre Daily]

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