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Jolt Mobile entices customers with $35 unlimited talk and text plan

It’s hard for small cellular carriers to draw public attention. Making matters more difficult, they’re purchasing their network space from larger carriers, so they have to find ways to truly differentiate themselves. It appears that Jolt Mobile has found such a means: price competition. While they have standard $50 and $60 plans that include unlimited talk and text plus certain levels of data, they’ve come in low with their simple unlimited talk and text plan. It costs just $35 per month. That includes no data or international minutes — the $40 plan includes 500 international rollover minutes — but this certainly is something to watch for those who need only basic features.

The only problem with unlimited talk and text without mobile web or data features is that there might be better ways to buy these services. Heavy talkers and texters who don’t use data are in decline. Those who don’t need data on their phones typically don’t need unlimited talk and text, either. They can instead purchase minutes cheaply at a carrier such as Page Plus. Those minutes typically last 90 to 120 days, so users can buy big up front and save, as higher denomination purchases typically offer lower per-minute rates.

While Jolt does offer pay-as-you-go services, it costs 10 cents per minute. Compare that with Page Plus’s 1,000-minute card, which ends up costing 5 cents per minute. That covers 120 days of service, which amounts to roughly 250 minutes per month. In fact, you can buy nearly three 1,000-minute cards in a four-month span and have it work out to just more than the $35 unlimited plan from Jolt in the same span.

This isn’t to say that Jolt’s plan isn’t a good one. For certain people it can work. But as I see it, their $35 unlimited plan is a mere ploy to gain attention through headlines. And, seeing as this post exists, they’ve succeeded. Now that they have your attention, perhaps they can entice you to purchase their $50 or $60 monthly plans — which, by the way, are not close to the best in the industry. Not by a longshot.