Ikea launching an MVNO…

…Just not in the U.S. And why would they? The MVNO market is beyond scary, with a few major players and a couple of little guys remaining. It’s thriving across the Atlantic, though, so the furniture super-chain will be open for business in the UK as of this past weekend. It will be available to Ikea’s loyalty program — or programme, as they say overseas — which covers 1.4 million people. It’ll cost GBP0.09 per minute and GBP0.06 per text message. Considering the conversion rate, this sounds a bit more expensive than prepaid rates in the U.S.

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