100,000 subscribers, Blyk, the free ad-based U.K. MVNO, has published a manual of how to do what they did. It’s an interesting concept for sure, and Blyk’s success is an encouraging development. It targets the right audience — teens, who might have trouble paying for a cell phone — and apparently reaches them in an appropriate manner.
Shaun Gregory, UK CEO, Blyk, said: “This site tells advertisers and agencies everything they need to know about Blyk as an effective youth media channel. Within the different sections of the site, readers can find out for themselves how to use Blyk as a stand-alone channel or complementary media within the rest of their communications mix.”Ah, so it’s a media kit of sorts, too. Which makes sense. Hey, they have to sell ads in order to keep the business successful. And what better way to convince advertisers than to have a few more similar services pop up? That should at least increase advertiser confidence. You can check out the manual at Blyk’s website.]]>
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