Free MVNO Blyk changing structure

We love us some Blyk here at Prepaid Reviews. Their success with a free, ad-funded cellular model should be a lesson to us all. Word got out yesterday that the company would change the way it handles users accounts. Uh oh. That’s usually not a good thing. In this case, however, it is. They’re still giving their users, aged 16 to 24, free service. They’re just giving them more free services.

The old model provided 217 minutes and 43 text per month. That, of course, didn’t cover any MMS or data services. Now that Blyk has begun offering these services, they obviously had to change how they offered it. So now users get a £15 monthly allowance for use on voice, data, SMS, and MMS.

How long will this last? Here’s the cost breakdown:

15p per voice minute
10p per text message
20p per multimedia message
£1 per megabyte of data.

It seems this is working, too. Says UK chief executive Antti Ohrling: “We have seen about a 30 per cent jump in requests to join Blyk since we announced this change.”

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3 Responses

1. stephan Says
   

   … what do you mean by saying ‘giving *more* free services’? 217 times 15p plus 43 times 10p makes 36,85 GBP, so they effectively slashed their previous allowance by more than half!

   
   Posted on January 29th, 2009 at 8:09 am
2. stephan Says
   

   … 217 times 10p plus 43 times 15p that is, which gives about 28 quid not 37. but the argument stays the same…

   
   Posted on January 29th, 2009 at 8:42 am
3. stephan Says
   

   … forget the second comment, it actually was 217 mins..

   
   Posted on January 29th, 2009 at 9:07 am

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