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Free MVNO Blyk changing structure

We love us some Blyk here at Prepaid Reviews. Their success with a free, ad-funded cellular model should be a lesson to us all. Word got out yesterday that the company would change the way it handles users accounts. Uh oh. That’s usually not a good thing. In this case, however, it is. They’re still giving their users, aged 16 to 24, free service. They’re just giving them more free services.

The old model provided 217 minutes and 43 text per month. That, of course, didn’t cover any MMS or data services. Now that Blyk has begun offering these services, they obviously had to change how they offered it. So now users get a £15 monthly allowance for use on voice, data, SMS, and MMS.

How long will this last? Here’s the cost breakdown:

15p per voice minute
10p per text message
20p per multimedia message
£1 per megabyte of data.

It seems this is working, too. Says UK chief executive Antti Ohrling: “We have seen about a 30 per cent jump in requests to join Blyk since we announced this change.”