Boost Mobile to start serving ads to subscribers

There’s little more to say about the mobile advertising field than it’s growing. We’ve seen some outlandish predictions, and we’ve seen some more conservative ones — that is, if you consider $11 to $20 billion in three years’ time to be conservative. In any event, Boost Mobile is taking steps to move mobile advertising forward. They’ve partnered with Amobee, “a world leader in mobile advertising solution for wireless service providers,” to serve their customers ads. So if you’re a Boost Subscriber, you’re going to start receiving advertisement on your phone.

The initial partners are Fox Searchlight Pictures and Acura — you know, the car company. Fox Searchlight is up first, as Boost plans to start serving their ads today. The initial run will be for the movie Street Kings, which will be released on April 11. Acura ads will come in due time, with customers being introduced to the 2009 TSX.

“Mobile advertising is an excellent vehicle for reaching a growing segment of younger consumers who are drifting away from traditional mediums such as TV and print,” said Neil Lindsay, vice president of product development, Boost Mobile. “The unique advantage Boost Mobile offers advertisers is access to today’s under 30 audience – a massive and growing crowd of consumers who are more likely to embrace advertising on their wireless phones.”

I’m not sure that people under 30 are “more likely to embrace advertising on their wireless phones.” From my experience, being under 30 and associating mostly with people under 30, we can be rather indignant towards advertising.

Thankfully, these advertisements won’t be text messaged to your or anything like that. They will appear on BoostLIVE and Web Home. Also, you can choose to opt out of the service by calling 1-888-BOOST-4U.

[Business Wire]

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