Advertisers won’t quit: billions and billions to be spent on mobile advertising

Mobile advertisers are looking to spend a fair amount this year: $1.4 billion. Okay, so it’s a little more than fair. But the message is clear: mobile advertising is going to grow along with Internet advertising. In fact, Strategy Analytics predicts that mobile advertising will exceed $14 billion by 2011. For those of you at home without a calculator, that’s a growth of over 1000% over four years.

What does that mean for you, the cellular subscriber? It means watching 30-second advertisements before basically doing anything on mobile web: video on-demand, game downloads, live video feeds, etc. And, unfortunately, it probably means advertising text messages (though you probably won’t be able to get rid of these). Just what we all need: more spam.

It seems to us that there have to be better ways to spend advertising and marketing dollars. Interruption marketing is a proven nuisance. We can change the channel during TV commercials. Likewise, we can just ignore the 30-second commercial that advertisers think they’re forcing you to watch before Internet videos. Regarding text message advertising, we don’t know about you, but we’d be far more inclined to purposely not buy a product that was advertised to us in that manner. It just seems rude, you know?

[BusinessWire] [mocoNews]

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   Posted on August 3rd, 2007 at 12:01 pm

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