I WILL get my phone flashed to something more affordable and convenient.

I understand that you’re upset, but your “what a scam” comment compels me to reply. I’ve been working with kajeet for a long time, and a lot of that work has been on marketing communications. As such, I’ve been directly involved in how kajeet communicates the 35-cents-a-day access charge.

It may not seem obvious, but every cell phone service provider charges a fee to pay for the cost of operating the network. At kajeet, we set out to build a cell phone service to meet the needs of kids and parents and we incorporated many unique features into our service as a result. In our case, the daily access fee allows kajeet customers:

—unlimited use of our Web-based management tools so that kids and parents can decide when the phone can and can’t be used (such as no calling and texting during school

—the ability to determine who can or cannot call and text the kajeet phone (and thereby the ability to get the calls you want and block the calls you don’t want)

—the ability to set a phone allowance for the kid so that parents can easily manage the budget while kids gain financial responsibility over their calling, texting and downloading

—the ability to turn features on and off so that you can tailor the service to match your family’s needs

—unlimited access to the kajeet navigator with loads of kid-friendly games, ringtones and other appropriate content for kids to personalize the phone to reflect their own unique personalities

As we were building kajeet, we also debated how to charge for our unique service for kids and their families: Should it be a monthly fee? A daily fee? Or do we charge no fee and instead charge higher rates for talk and text? In the end, we chose a $.35 daily access fee that adds up to approximately 10 bucks a month. That’s about what it costs to add a line to most family plans, and is less than the fees for many pay-as-you-go services.

From the start, it’s been a mandate at kajeet to communicate rates clearly, in plain English, and without any baffling buzzwords. There’s always room for improvement, of course, but I believe that’s happening at every step of kajeet communications from the brochures in Best Buy and Target to the packaging to the Web site and more.

As for customer service, I’ve been to the kajeet call center and met the representatives there. These are people who are passionate about the company and genuinely care about creating satisfied customers.

Finally, I’d like to note that kajeet is lowering the daily access charge from 35 cents a day to 32 cents a day effective April 18.

The bottom line is that kajeet is a company that’s predicated on the notions that success grows out of clear communications and satisfied customers, NOT on the all-too-common themes of “confuse the public” and “drain everyone’s wallets.” We believe that our pricing (and the way we convey that pricing to our customers) is fair, sensible and provides a great value for the level of service that we offer to kids and families.