Want five iPhones? You’re in luck

Early in the iPhone’s life, Apple made the decision to limit purchase to two per-person, and excluded all forms of non-trackable payment (i.e., cash). At the time, it was thought that this was to deter mass-unlockers, but Apple maintained that it was to ensure that sufficient stock would be available for the holidays. Now that they’re pretty sure they’ll be fine, the limit jumps by 150 percent. There’s no confirmation of correlation, since Apple representatives didn’t give specific reasons for the increase. But in any case, it’s not bad news.

EPICENTER speculates a bit on the maneuver:

Does the limit increase here in the U.S. mean that Apple actually sold less iPhones than it was expecting in Europe? It’s hard to say for sure at this point, but European sales certainly haven’t been anywhere near what they were here.

Well, it appears that sales are lagging in Germany, though that could have more to do with the lawsuit than a general disinterest.

Of course, the no-cash rule still stands. Fine, Apple. We’ll take our legal tender elsewhere.

[EPICENTER]

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