Leap doesn’t continue trend of big prepaid gains

While its rivals added huge numbers of subscribers, it turns out that Leap Wireless, parent of Cricket, lagged behind the group. They added just 330,574 subscribers, less than half the number of rival MetroPCS and more than 100,000 less than they added in the first quarter of 2010. There were some positives, though, including a 3.1 percent churn rate, which was only 2.8 percent for voice customers (the difference is attributable to broadband). They say that’s their best mark in quite a long time, and we do know that low churn rate is key to growth. With the second and third quarters representing typically slow periods for the wireless industry, we might have to wait a few months to see Cricket make its turnaround.

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