Cricket seeking “unlimited personalities”

Looks like Cricket is taking some unconventional measures to promote their service in the St. Louis area. They aim to hire a street team, dubbed the Cricket Krewe (wouldn’t Cricket Crew work just as well, and not look so silly?). This “Krewe” will take to the streets of St. Louis and introduce denizens to Cricket’s brand of unlimited services and devices. This is going on today, from nine to noon at St. Louis Community College.

“We’re so excited about the level of quality and experience of the St. Louis applicants; it’s like nothing we’ve ever seen during employee recruiting,” said Dan Fowler, Cricket’s St. Louis area general manager. “With such talent in the St. Louis market, we expect the casting call to be especially entertaining.”

Hopefully, this pays off for Cricket. It’s always hard expanding into a new market, especially with wireless penetration at about 84 percent. There aren’t too many new prospects, so the challenge is showing people the advantage of switching to your service. I suppose this type of grassroots campaign can’t hurt.

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