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Cricket reduces iPhone plan price, intros $40 family plan

Tracfone might be making it look easy, but consistently adding subscribers is a constant challenge for prepaid carriers. Cricket has felt that in recent quarters, losing more than 500,000 subscribers in the second half of 2012. Yesterday they took direct action to help turn around that trend, reducing the price of their iPhone plan and offering a new smartphone family plan. Both offerings could increase the appeal of Cricket, which has faced stiffer competition in the past few months.

Previously the iPhone plan cost $55 per month, but that is now $50. That puts it in line with the standard $50 plan, which caps full-speed data at 1GB per month. Interested customers can also choose Cricket’s $60 or $70 plans for the iPhone, which include 2.5GB and 5GB of full-speed data, respectively. At the very least, this gives Cricket a consistent smartphone pricing scheme. At best, it could help speed up lagging iPhone sales.

The family plan is one that could entice more than a few subscribers. It costs $40 per line per month for two or more lines, and provides all the features of the $50 smartphone plan. The only catch is that customers must also enroll in automatic bill pay. Still, the family plan leaves customers with the option to pair up and save $10 each per month. It’s something many customers could take advantage of.

Via FierceWireless.