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I’ve got a ton of telecom blogs in my feed readers, and it has come to my attention that many sites have been touting a new plan from Boost Mobile. It comes from a press release, kind of like this one. If you’ll remember, Boost introduced this $1/day Chat plan three months ago. Hence the lack of announcement here on Prepaid Reviews. But we just wanted to make sure you didn’t think we were neglecting it or anything. Oh, and they did add one new feature.

Posted in Boost Mobile on May 8th, 2008
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How much is gas costing you per gallon? And more importantly, what does this have to do with your mobile phone? Boost Mobile wants to make the connection (for some reason). So yesterday, from 6 to 9 a.m., they were giving away free gas at Lex Brodie’s Gas Station in Honolulu. This was to promote the newly-launched Boost Unlimited service in the state. When they finally offer Boost Unlimited in the NY/Metro area, I’m sure we won’t get such treatment. But it’s still neat that they were willing to pony up for gas for three hours.

Posted in Boost Mobile on March 12th, 2008
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Boost changes logo, targets general audienceBoot Mobile had a good thing going for it. It targeted a real and viable audience: The youth market. And to an extent, they did a good job at it. I can find a number of things to grill them on, but they do provide a quality service at a not-so-terrible rate. Plus, they were focused. I’ve often heard that it’s better to market to a specific group than it is to market to “everyone.” Well, Boost hasn’t changed their focus from “some people” to “everyone,” but they’ve certainly changed to “a lot more some people.” The company has changed their logo — and their website, to an extent — to reflect their desire to target a broader prepaid audience.

Posted in Boost Mobile on February 21st, 2008
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Boost Mobile isn’t doing so hot right now. Well, their traditional service, that is. Boost Unlimited continues to add subscribers at a rapid pace. Unfortunately, some of these are at the cost of their traditional prepaid service, which is divided into pay-as-you-go and hybrid plans. This week, Boost announced some enhancements to both. For $1 per day, you can pick up unlimited nights and unlimited mobile-to-mobile minutes on your traditional pay-as-you-go plan. The daytime rate then drops to 10 cents per minute.

Posted in Boost Mobile on February 8th, 2008
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I had a hard time believing that Boost Unlimited added 124,000 customers in the third quarter. Though it proved to be 100 percent true. So I guess I’m less shocked now that they’ve had another successful quarter. They added 256,000 customers from October through December. Even my limited math skills can tell you that’s a growth of over 100 percent. Surely, it was fueled by the expansion it underwent in mid-October. Previously Boost Unlimited was only available in Los Angeles and parts of Texas.

Posted in Boost Mobile on January 25th, 2008
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Yesterday, we shared among Sprint’s subscriber data that Boost gained 67,000 subscribers during the third quarter. Today, we’re reading another report, which claims that while Boost Unlimited gained an undisclosed number of subscribers, traditional Boost subscribership fell by 57,000. That’s quite a discrepancy, one we haven’t been able to reconcile yet. We suppose it’s possible that Boost lost 57,000 of its traditional customers, but that would mean, in order to get to a net 67,000 gain, that it would have had to add 124,000 Boost Unlimited customers over the third quarter. Is that even possible?

Posted in Boost Mobile on November 2nd, 2007
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As MetroPCS and Leap Wireless sit on their hands regarding a possible merger, Boost is continuing to cut into their market. Boost Unlimited has demonstrated a high level of success during its trials in California and Texas, and now they’re ready to expand even further. This time, it’s to Florida, where they’ll be available in the following areas: Jacksonville/Tallahassee, Tampa/Orlando, and Miami/Ft. Lauderdale. It’s time for the other flat-rate, unlimited prepaid guys to get nervous.

Posted in Boost Mobile on October 23rd, 2007
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In a sign that Boost Unlimited will be, in fact, expanding, they’ve launched a new handset for the plan: the Motorola W385. To us, it looks like a glorified RAZR. But Boost sees it differently: “The Motorola W385 is Boost Mobile’s most feature-rich phone ever with Bluetooth®, GPS, 4x Digital Zoom VGA Camera, Text and Multi-Media Messaging, Wireless Web, access to AOL®, Yahoo!® and MSN® Instant Messaging, Hands-free Speakerphone with Voice-Activated Dialing and Voice Recorder, and Customizable Photo Caller ID.” Once again, sounds like a garden-variety phone to us.

Posted in Boost Mobile, Prepaid Phones on September 28th, 2007
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It seems Boost is really in on this mobile social networking deal. First they picked up Crush or Flush, a kind of dating social networking service. Now they’ve hooked up with Intercasting to bring ANTHEM, a service that brings together a number of social networking sites, including LiveJournal, Vox, Xanga, AsianAve.com, BlackPlanet.com, Faithbase.com, GLEE.com, MiGente.com and Rabble. It’s actually the same deal Virgin has with Intercasting.

Posted in Boost Mobile on September 26th, 2007
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We’ll spare you our ardor for unlimited, flat-rate prepaid plans — for the time being. When you think of those cell phone plans, the first names that come to mind are MetroPCS and Cricket. However, Sprint thought it was such a good idea that they launched a trial of a similar service through Boost. It started out in select regions in Texas and California, and has done quite well to this point, having signed up 100,000 subscribers in the second quarter of this year.

Posted in Boost Mobile on September 20th, 2007
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