Telus adds mobile search program

It’s been said before: Mobile search sucks. And so we patiently wait for an application to come along which will alleviate us from this suckage. Most of us aren’t holding our breaths, though…Russell Shaw at Mobile Messaging 2.0 predicts that it will continue to suck in 2008. However, Canadian provider Telus is looking to quicken our rise to manageable mobile searches. They’ve partnered with the company Zi to announce Qix, the “good” mobile search engine.

It’s actually a pretty simple idea. You start typing in letters, and Qix returns contacts, multimedia, or other files and applications on your phone. In theory, this will help people navigate their phones in an easier manner, thus making the medium more conducive to advertising.

“This will vastly increase our customers’ mobile experience,” said Stephen Ospalak, Telus’s VP of subscriber devices. “The fact that Qix is an innovative and user-friendly engine and is compatible with the multiple handsets and PDAs we offer were key factors in our decision to choose this engine.”

It seems “user-friendly” and “intuitive” are the buzz words surrounding this device. Yeah, we’ve all seen devices and applications of those descriptions go kaput before. But here’s to hoping that Qix is onto something.

[RCR Wireless News]

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