Globalive set to be fourth major Canadian carrier
When the great Canadian spectrum auction ended over a year ago, we knew it would take a while for a company to actually launch wireless services. After all, owning spectrum is only the first step. Towers need erecting and equipment needs purchasing (and installing). There are plenty of other steps, but it seems that Globalive hit one of the crucial steps. Late last week the Canadian government approved the company. It can now offer wireless services across the country.
Of all the companies that won spectrum at the auction, Globalive is one of the few that can launch a nationwide network to compete directly with Rogers, Telus, and Bell. That they’re now clear for business means the country is that closer to having another level of competition. “Now we’re ready for action,” said Globalive chairman Anthony Lacavera said.
The company will operate under the Wind Mobile brand in Canada. After gaining clearance last week, the company could begin offering service as early as this week. Their marketing ploy: price. Competitors, of course, are deriding a price war, but sometimes that’s necessary to bring an industry into a more consumer-friendly price range. Lowering service contracts to two years would be a good step as well.
You can read more about Wind Mobile at windmobile.ca.
Loading ...