Boost subscribers top MetroPCS in Q1

MetroPCS wasted no time in announcing its Q1 net subscriber adds, broadcasting them on April 7th, just a week after the quarter closed. Their 684,000 net adds were nothing but impressive, and the wireless industry had a month to marvel over them. Boost Unlimited, however, stole the show yesterday, as they announced their own subscriber numbers. During the quarter in which they unveiled their $50 unlimited plan, Boost added 764,000 net subscribers. This destroyed analyst expectations.

Even with this announcement, everything isn’t going peachy for Boost. As we learned yesterday they have issues with text message delivery, which they say they’ll have fixed by May 7. As I said yesterday, that might be the case, but it wouldn’t be a surprise if some kind of texting issue remained. After all, it’s not like the iDEN network was built yesterday. The wonder is if this issue will affect the Q2 numbers.

At least in the early goings, the folks from Boost were right to be excited about the roll out of Boost Unlimited. Whether it has staying power will be determined over the next few months, even years. But for $50 it’s tough to go wrong.

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