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Boost starting to see problems with Unlimited plan

It looks like Verizon CEO Ivan Seidenberg wasn’t far off when he commented that Sprint’s iDEN network can’t handle the demand of Boost’s Unlimited plan. While the network hasn’t quite self-destructed yet, we have seen a few issues with the service over the past week. First was the text messaging delay issue. Now, via PhoneNews.com, we learn that there have been service issues in the Dallas/Forth Worth area of Texas, owing to the popularity of the plan. Boost has added four times as many subscribers than expected, and that’s wreaking havoc for everyone.

The problem, really, is that Boost Unlimited customers receive only the “lowest access priority available on the iDEN network.” The solution has been to temporarily raise the service levels of these customers to that of a normal Nextel subscriber. Boost will attempt to make improvements on the network capacity so that they can downgrade these customers back to the lowest access priority.

(Yes, that last line sounds snarky, but it’s actually true.)

Will Boost see these issues crop up elsewhere? If we’re to listen to Seidenberg, then yes, Boost could face these issues in many markets. That means they’ll have to spend money to improve networks to handle the increased capacity. One has to wonder whether Boost Unlimited will be as profitable at that point.