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Boost Mobile expands retail presence to Barnes & Noble

 

One obstacle prepaid carriers face is how to market their product to end users. This means not only TV and Web advertisements, but also product placement in retail stores. Boost Mobile is shooting for the college student market, as they’ve teamed with Barnes & Noble College Booksellers to get handsets and refill cards into college book stores. The handsets include the Motorola i776 and the i465 Clutch. This, Boost hopes, will accelerate their sales, as prepaid phones can be very useful for college students on a budget.

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