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No more Pick Your Plan on AT&T prepaid

While other carriers are adding and modifying their prepaid offerings, AT&T GoPhone has discontinued its Pick Your Plan service (via They will continue focusing on their pay-as-you-go options, including the $60 unlimited talk and text plan. This has already gone into effect, so if you want to sign up for AT&T prepaid it will have to be with their 25 cents per minute rate, a dollar a day for 10 cents per minute, or the $60 monthly unlimited plan.

The Pick Your Plan side of AT&T prepaid was pretty much outdated anyway. It was basically a flat monthly payment for a mixture of talk and text. In other words, it wasn’t $40 per month for a particular number of minutes and messages. It was $40 per month, with messages costing X and minutes costing Y. AT&T accomplishes the same thing with pay-as-you-go, and that leaves consumers with a bit more flexibility.

8 Responses

  1. Darryl Says

    So what does that mean for current PYP customers, such as myself.?

    Posted on May 3rd, 2010 at 10:23 am
  2. Joe Says

    I’m guessing you’re on the plan until you switch.

    Posted on May 3rd, 2010 at 10:42 am
  3. prepaidrocks Says

    Hey there, i would recommend net10 over At&t… Better coverage and better rates (10c per minute for local and long distance calls and 5c per text)… Unbeatable if you ask me

    Posted on May 3rd, 2010 at 1:35 pm
  4. SilverStylus Says

    Joe, as much as we can like the fact that 60/month for unlimited talking is a great idea, it would rest alt better on people’s shoulders to understand that it is not a PLAN, but rather an adjunct TO a Plan and specifically, the 25 cent per minute Plan. Consumers should also be aware that fees and other taxes may be deducted from their account balance which explains why both an account and this package are wed.

    Posted on May 6th, 2010 at 1:37 pm
  5. kim Says

    I am very glad to find this story; for I have just spent hours navigating the ATT website, and could only find PAY AS YOU GO.!!! But there is still a link for Pick Your Plan log in :-)

    Posted on May 6th, 2010 at 1:55 pm
  6. mike freeman Says

    If they changed Pick Your Plan to say what Virgin Mobile did with their new Beyond Talk plans, they could have had a contender. PYP was badly outdated. Even if they did a Verizon monkey see , monkey do and just created paygo versions of their postpaid plans, but I guess Att’s got a different strategy in mind.

    Posted on May 7th, 2010 at 1:07 pm
  7. Sarah Says

    I’m a current customer on AT&T’s Pick Your Plan. Should I expect any changes to my service? For example, the coverage area for PYP is larger than that for PAYG; is that still in effect for PYP customers? Also, should I expect to be forced out of my plan sometime in the future?

    Posted on May 11th, 2010 at 9:02 am
  8. Ken Roberts Says


    AT&T still offers the $3.00 per day unlimited talking plan which DOES NOT include text messaging on their GO PHONE pay as you go program.

    Posted on May 31st, 2010 at 2:01 am

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