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AT&T testing unlimited GoPhone plan

We’ve seen a number of prepaid unlimited calling plans pop up over the past year or so. These have mostly been MVNOs of one type or another, or in the case of Cricket wireless and MetroPCS, regional carriers. The majors haven’t really gotten in on the action…until now. AT&T GoPhone is now testing an unlimited plan in “limited markets in Florida.” Details after the jump, but as a teaser: it’s cheaper than their current postpaid unlimited plan.

The test markets can purchase unlimited Go Phone calling for $3 per day, which works out to $90 for a 30-day month. This is cheaper than their $99 postpaid offering, but not quite at the level of other carriers. Furthermore, it offers only voice, while other carriers tend to bundle their services. Presumably this will work like AT&T’s current Pay As You Go service, which only charges the fee on days the phone is used. This would make it akin to Cricket PAYgo, except without the messaging features.

Remember, too, that AT&T’s GoPhone network isn’t as expansive as its network for postpaid subscribers. The company has roaming deals which it does not offer its prepaid customers — at least not for free. This makes the network aspect of this deal a bit less palatable. It’s still a more comprehensive network than Cricket and Metro, but it isn’t as robust as one might assume.

It’s unclear whether this will affect AT&T’s postpaid unlimited plan, but I doubt it. Christopher Price of thinks otherwise:

As such, this plan would likely prompt AT&T to change their unlimited postpay plan in some form; either by adding data/messaging features to the plan, or in a rate drop significantly below the $90/month rate. Otherwise, it would clearly make more sense to sign up for the GoPhone $3/day plan.

Between the network issue and the lack of a viable data plan, AT&T could probably keep their $99 price point on postpaid unlimited and not lose many customers. The only people who would flock to the prepaid plan, I would think, are those who don’t travel much and who don’t use data. That said, it’s certainly within the realm of possibility that AT&T improves its postpaid unlimited plan amid pressure from both prepaid and postpaid competitors.

There’s no word on whether this will become a nationwide offering. In fact, we don’t even know which markets in Florida AT&T is testing this. We’ll see how far they take it.

11 Responses

  1. Dave Duke Says

    A member of Howard Forums posted this link verifying that it is now available on the Att Gophone plans website. Apparently to anyone who wants to sign onto it.

    Posted on May 1st, 2009 at 10:22 am
  2. Joe Says

    That’s not it, Dave. Unlimited Talk has been around for years, and for years it has been a false moniker. It costs $1 per day and covers unlimited calls to AT&T customers, and 10 cents a minute to others.

    This plan is $3 per day and is unlimited to everyone.

    Posted on May 1st, 2009 at 10:32 am
  3. Dave Duke Says

    Yeah. You’re simply repeating what I already know. I use Att prepaid.
    This is TRUE UNLIMITED Talk. Not just mobile to mobile unlimited. Which literally is a limited unlimited, eh?

    Posted on May 1st, 2009 at 10:54 am
  4. Christopher Price Says

    I would not trust the page that Dave Duke linked.

    Unfortunately, AT&T’s web team keeps that page horribly out of date, and often posts incorrect information when they do update it.

    For example, that page still lists 5 MB and Unlimited MB plans. Both are now gone, replaced by the 100 MB plan for $19.99.

    Posted on May 1st, 2009 at 9:29 pm
  5. Dave Duke Says

    A lot of companies don’t update their web pages, yet the one element on this page is a plan which wasn’t there before so OBVIOUSLY it has at least been updated in some way. Virgin Mobile still has a part of it’s current webpages sayint that they offer $5 for 10 megs of data when it’s 5 megs. So maybe, just maybe it’s not just something which happens with Att , eh?

    Posted on May 2nd, 2009 at 7:00 am
  6. Joe Says

    I keep clicking on the link, Dave, and I keep seeing just two options. Unlimited Talk, and Simple Rate. There is no option I see for $3/day and unlimited to anyone. If I’m just missing it, point it out. But that Unlimited Talk option up top has been around for years.

    Posted on May 2nd, 2009 at 8:59 am
  7. Dave Duke Says

    The link was changed. I just double checked it . The one you describe is not the one that was originally posted .

    Posted on May 3rd, 2009 at 5:54 am
  8. Scott Says

    Verizon has the same thing $3 a day all you can talk to anyone . I still think its alot of money to have to pay .

    Posted on May 3rd, 2009 at 7:11 am
  9. Dave Duke Says

    Actually, Verizon Inpulse prepaid is 3.99 or essentially $4 a day for unlimited talk.

    Posted on May 4th, 2009 at 5:12 am
  10. Peter Kent Says

    Apparently, it is being offered in the South Florida, Broward County, Fort Lauderdale, Weston in Florida areas.
    Some guy on Broward county craigslist was selling the the $3 a day unlimited plan already activated on an Att sim with $100 1 year expiration date airtime for $50 each. That comes out to $1.50 a day with the discount.

    Posted on May 6th, 2009 at 9:58 pm
  11. Ali Says

    There is a pre-paid company called XS PCS that offers a $2 a day plan for nationwide unlimited talk. Its quite popular in the Northeast. You guys should take a look. My guys are selling a ton of it.

    Posted on June 8th, 2009 at 1:57 pm

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