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AT&T strong on prepaid adds

AT&T was the first major cellular operator to announce its third quarter results, and with good reason. They exceeded most analysts’ expectations, adding 2 million wireless customers for the quarter. Pertinent to our niche, 641,000 of them were prepaid, or 32 percent of the total. That’s particularly strong for AT&T, which isn’t known for its attractive prepaid plans. They did add a $60 unlimited talk and text plan, but that didn’t come until this month, so it wasn’t available for even one day of last quarter. With this new plan, combined with the normally expected sales boost in the fourth quarter, AT&T could see even bigger prepaid gains from October through December.