media logos

AT&T GoPhone adds unlimited talk and text plan

AT&T just got serious about unlimited prepaid. The company previously offered unlimited calling for $3 per day with its GoPhone service, but at roughly $90 per month it was far more expensive than competitors. Starting today, the plan will become more comprehensive and less expensive. The GoPhone unlimited plan will include unlimited voice, plus unlimited text, picture, and video messaging for $60.

The plan, while still on the expensive end, brings AT&T in line with other prepaid unlimited carriers. Cricket, MetroPCS, and Boost Mobile all have slightly less expensive unlimited options, but customers might prefer AT&T’s nationwide network. AT&T also has a larger reach than the smaller companies, with only Boost coming close.

The plan will be available starting Monday, October 12, at retail outlets and on AT&T’s website.