AT&T conveniently ignores newly filed lawsuit

We’ll be rendering our opinion of the AT&T/NASCAR case later today, but since we’re keeping on top of the situation, we figured that you might appreciate this little news release that we found late yesterday. It’s from AT&T, so it’s not surprising that no mention is made of NASCAR’s law suit. We guess that’s what makes it all the more amusing.

So AT&T announced that they’ve extended their contract to sponsor Richard Childress Racing, owners of the car in question. There were no details given of the extension, just that it has been consummated.

Obviously, this is AT&T’s counter to the NASCAR lawsuit. We’re not sure what to think of it — though we’re eager to hear if NASCAR has a response.

This got us to thinking, though: what does this mean for you, the consumer? Whether AT&T sponsors a NASCAR team or not doesn’t really mean much for your wireless plan, even if you’re an AT&T subscriber or a fan of NASCAR.

Dave Garver, executive director of high growth segments and sponsorships for the wireless division of AT&T, puts his spin on it:

In the past decade, we’ve developed innovative ways to bring fans closer to racing, with interactive content that can be accessed via their wireless handsets, alerts sent directly to their phones and on-the-ground activities promoting wireless services at and around racing events. We’re looking ahead, planning even more engaging ways to bring the latest in wireless technology to fans.

How have they benefitted you? By promoting and selling their product. Great job, AT&T.

[TechWeb]

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